In a new organization, leaders are committed to discovering what is it that the customer wants and what the competition is doing. Over time, these same leaders start to shift their focus: from external to internal. It happens so gradually that it’s almost imperceptible. But, in the process, they lose sight of what brought the enterprise to scale and what will keep it at scale.
When was the last time you visited with your customers? Are you doing customer surveys? Do you use your HR department to systematically collect information on your competitions via interviews? Are you ordering analyst reports from your stock broker on your industry or on larger competitors?
Share your story of how you keep externally focused.