The Essential Guide to SWOT Analysis is a comprehensive and interactive guide that introduces and then details
the fundamental aspects of SWOT analysis. The co-authors, Jackson Hille, Content Associate of FormSwift, and Justin Gomer, a Lecturer at UC Berkeley, decided to
make the guide upon noticing the below-average quality of easily accessible
information involving SWOT analysis online. Their intention was to create a free resource that would help anyone, from entrepreneurial students to established
management professionals, in their approach towards business endeavors and organizational planning. Their final result provides an introductory, innovative approach to SWOT analysis, contemporary examples of SWOT in the real world, and easily downloadable SWOT templates to get your planning started right away.