
Challenge: He was feeling stuck in his position and sought a promotion GM or President of that business unit or another one within the company.
Action: We began by working on his executive presence, in particular, how he communicated with his team, peers, and bosses. After exploring strategic alternatives and studying the culture, we built a brand around him being “the guy you go to make things happen.” We worked on his ability to be more extroverted in certain situations and to think out loud with his bosses and coworkers.
Result: His first promotion was into sales, then into a COO-like position, and eventually into GM of the business. Since his latest promotion, his business is the best performing in that division.