The Importance of Asking the Right Questions

January 20, 2011
importance of asking the right questions

Paul Bennett Cheif Creative Officier at IDEO

One of the the most sought after firms in the world in the area of creativity is IDEO. IDEO has contributed to some of the most innovative solutions for some of the biggest brands in the world. In this short video Paul Bennett, Chief Creative Officer of IDEO speaks out about the importance of asking the right questions.

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