Michael Boylan’s book, Accelerants, masterfully delivers a methodology to ascend from the trench that was, for most, 2009. He explains how to increase top line sales, compress sales cycle, and reduce the cost of sale.
Does everyone on your sales team believe in the benefits that your offerings provide? How does their level of buy-in affect their ability to close business in a timely manner? How much is an extended sale cycle costing you? These questions and more are addressed in Boylan’s book.